Vale Workshop
Craft, strategy and identity for modern furniture
Info
Vale Workshop designs handcrafted furniture with a focus on honest materials and timeless forms. The brand needed to express craft without feeling rustic, and quality without feeling overly polished.
The strategic direction centered on quiet durability. The identity combines strong typography, spacious layouts and a warm material inspired palette to create a brand that feels grounded, contemporary and built to last.


Services
Brand Strategy, Visual Identity, Art Direction
Client
Vale Workshop
Location
Stockholm, Sweden
Year
2024
Credits
Photography by Erik Lund, Styling by Maja Holm






